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Advertising Podcast with Laura Bull

On this episode of the Duct Tape Advertising Podcast, I interview Laura Bull. Laura is a bestselling writer and logo strategist who makes a speciality of remodeling other people into aggressive and sustainable industry manufacturers. Her newest e book is — From Person to Empire: A Information to Construction an Original and Robust Logo.

Key Takeaway:

Laura Bull spent ten years with Sony Track Leisure and spearheaded artist building together with Carrie Underwood, Brad Paisley, and Johnny Money. Now she’s serving to marketers uncover and leverage their original and aggressive manufacturers. On this episode, we dive into easy methods to construct a non-public logo, why she’s running to redefine the time period “influencer”, and easy methods to become marketers into viable manufacturers.

Questions I ask Laura Bull:

• [1:40] The branding of the song trade has modified dramatically — hasn’t it?
• [4:27] What’s probably the most wackiest tales from running with artists within the song trade that you wish to have to percentage or who’s any person that got here at the scene and didn’t expand such as you concept they must have?
• [6:05] May you speak about the place we’re at lately with non-public branding and the way influencer branding is an excessively other factor?
• [8:06] What are your ideas on the concept that it isn’t about hanging your title on a wide variety of stuff and those that do an excellent task with influencer advertising and marketing have a viewpoint about what they’re looking to accomplish?
• [11:40] What’s the adaptation for your view of narrative as opposed to storytelling?
• [13:56] May you percentage a bit of about your five-part framework of an influencer — in particular if I’m a logo and I need to build up my influencer, what are the issues I want to get started eager about doing first?
• [18:02] May you unpack your logo matrix for us?
• [20:33] The place can other people to find out extra about you and your paintings?

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This episode of the Duct Tape Advertising Podcast is dropped at you by way of the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for industry execs who search the most productive training and inspiration on easy methods to develop a industry.