A Walk In Our Shoes
Dermatologist-Developed Skincare Brand Reaffirms Commitment to Supporting Nurses with Second Annual Installment of Docuseries in Recognition of National Nurses Week
NEW YORK, May 6, 2022 /PRNewswire/ — In honor of National Nurses Week, dermatologist-developed skincare brand CeraVe reinforces its commitment to the nursing community with the premiere of Heroes Behind the Masks Chapter 2: A Walk in Our Shoes. Returning for a second year, the digital content series recognizes the profound impact nurses have on their patients and their communities by sharing the unique stories of four exemplary nurses and giving an intimate glimpse into their daily lives.
“Over the last two years, the spotlight that was once on the nursing community has undeniably dimmed while the demands of their job remain, but we are proud to continue to support the selfless work of nurses and we feel it is more important than ever to do so,” said Jaclyn Marrone, VP of Marketing at CeraVe. “We at CeraVe have a long-standing commitment to the medical community and we’re honored that these four incredible nurses trust us to share their stories as an expression of our deepest appreciation for all that nurses do.”
Each installment takes viewers on a walk in the shoes of a real nurse and will debut throughout National Nurses Week on HeroesBehindtheMasks.com and on CeraVe social media channels.
- Monday May 9th: Michelle Santizo, a street medicine nurse in California
- Tuesday May 10th: Emily Danz, a cardiac surgery nurse practitioner and clinical nursing instructor in New Jersey
- Wednesday May 11th: Abby Recker, an emergency and labor and delivery nurse in Iowa
- Thursday May 12th: Elaine Ahn, an operating room nurse in California
These four nurses were selected after CeraVe put out a call for submissions in November 2021, inviting nurses across the nation to share their stories for a chance to be featured in the content series and win $2,500 towards a vacation of their choice. The first 250 qualifying entries for the program also received a self-care kit including therapeutic CeraVe products.
“Nurses are the backbone in medical care, providing care to those in need at the hardest times,” said Emily Danz, one of the program honorees. “I’ve learned that sometimes the simplest act, like sitting bedside with a patient, holding their hand and encouraging them to stay strong, can make a life-altering impact, and it’s moments like those that have defined my career as a nurse.”
The return of this campaign is an extension of the brand’s ongoing commitment to the nurse and healthcare communities. As part of its nurse advocacy efforts, CeraVe launched a scholarship program with Her Campus this year to help support the future generation of nurses, giving away $50,000 for nursing education. Nursing students were eligible to submit an essay through Her Campus and ten students were selected for a $5,000 scholarship, which are also being announced during National Nurses Week.
CeraVe also offers an online community for nurses to come together for personal and professional empowerment and to be reminded of small self-care habits that can go a long way. Nurses can join this online community to stay in touch with the brand by joining the Shift Change: Nurse Essentials Facebook group.
As a brand rooted in the medical community, CeraVe is proud to offer affordable and effective therapeutic skincare products to help equip healthcare professionals improve patient outcomes in skincare. The full CeraVe portfolio is formulated with an exclusive combination of ceramides 1, 3 and 6-II that are essential to restoring and maintaining the skin’s natural barrier. For more information on CeraVe and Heroes Behind the Masks, visit the brand at www.cerave.com and on Facebook, Instagram, and Twitter.
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook, Instagram, Twitter or at www.cerave.com.
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. For more information visit www.loreal.com.