• September 23, 2023

Etsy vs. eBay: Components to match prior to promoting

Which market suits highest?

Etsy and eBay are two of essentially the most well known on-line marketplaces on the planet. It’s most likely you’ve purchased one thing from them — however have you ever offered one thing with them? Every ecommerce platform has its professionals and cons for dealers. We’ve put them head-to-head throughout 5 classes so you’ll see precisely how they stack up for your enterprise.

Buyer base

eBay is the go-to position the place absolutely anything (each new and used, however most commonly new) is offered to a in large part American buyer base in search of well-priced and steadily heavily produced pieces. Etsy, alternatively, is a smaller international market the place most commonly American patrons flock for home made pieces or distinctive antique pieces — and merchandise with ingenious aptitude.


Whilst Etsy is a smaller platform than eBay, the website attracted 81.9 million patrons in 2020. In case your possible shoppers price fine quality, artisanal items, this can be the most efficient platform for you. If construction a faithful buyer base is very important to your enterprise technique, Etsy is a great position to arrange store. Over 40% of gross sales are repeat gross sales from energetic patrons.

In case your points of interest are set on U.S. shoppers, relaxation confident that Etsy draws a in large part American buyer base. Etsy is the fourth maximum visited American ecommerce website online after large giants Amazon, Walmart and eBay. Many a success Etsy dealers have became their Etsy stores into full-time jobs.


Compared to Etsy, eBay is a behemoth market. As of 2021, eBay was once the second-largest marketplace in the US. It had 159 million shoppers international. Shoppers on eBay are after just about anything else — secondhand, wholesale or logo new. It’s price noting that almost all of dealers promote new, heavily produced merchandise.

What you select to promote on eBay will in the long run resolve your degree of good fortune there. Most sensible promoting classes come with cellphones and different digital items. Different standard classes come with clothes and jewellery.

80 p.c of products offered on eBay are new — however don’t bounce to any conclusions about eBay being an improper platform for promoting used pieces, as 39.8% of used pieces promote.


Each on-line retail outlets move out in their technique to make delivery simple for dealers, however it’s essential to notice that if you make a decision to promote on eBay, it’s possible you’ll really feel obligated to provide loose delivery with a view to compete with different dealers. Each eBay and Etsy be offering dealers to hand delivery gear and assets to make managing shipments more straightforward. The gear and assets range from platform to platform.


Transport with Etsy is worth it. It’s less expensive than delivery immediately with maximum carriers as a result of Etsy gives dealers discounted postage labels (for carriers like USPS, FedEx, and Canada Publish).

Just like eBay, Etsy gives its personal to hand gear and functions that make delivery more straightforward for dealers; calculated postage make figuring out delivery price simple; handy cargo monitoring so you’ll really feel in regulate; the facility to create, edit, and bulk edit supply profiles to automate delivery; and help with customs bureaucracy, so crossing borders is a breeze.

Etsy isn’t designed for dropshipping, as you can’t resell home made items. The vendor will have to make all home made items.


On eBay, there’s substantial power on distributors to be offering loose delivery with a view to compete. That is at your individual expense, so you wish to have to issue it into your list pricing. Now not everybody can find the money for to provide loose delivery, however delivery for the majority of purchases made on eBay (71%) is loose.

There’s further power to promote low-priced pieces on eBay. {The marketplace} is understood for aggressive low pricing, and customers can type seek effects via lowest value + delivery, as illustrated underneath. Consequently, offsetting loose delivery together with your list pricing generally is a problem.

 etsy vs ebay

(Supply: eBay)
eBay makes delivery more straightforward via offering its dealers with sure delivery gear and functions. They come with delivery labels, which can also be revealed at house; loose co-branded delivery provides; a delivery calculator to estimate the price of delivery by means of quite a lot of carriers; the approach to send the world over; and the facility to provide patrons delivery reductions, flat charges and loose delivery.

In case you’re pondering of dropshipping your merchandise, like many different eBay dealers, the eBay platform permits this.

Dealer charges

In the beginning look, eBay turns out extra inviting for brand spanking new dealers as it incentivizes them with as much as 50 loose listings per thirty days. Etsy doesn’t roll out the welcome wagon in that means, however its charges are extra predictable than eBay’s. Etsy at all times calls for list charges, however the ones charges are extra outlined and standardized than eBay’s charges — which will range a great deal, relying on various elements made up our minds via the vendor. Each platforms allow customers to create an internet retailer, however Etsy’s Development retail outlets are extra reasonably priced than eBay’s.

Etsy charges

Promoting charges on Etsy are higher outlined and extra constant than on eBay. The costs can also be damaged down into two sections, list charges and list renewal charges — Etsy listings expire after 4 months. Each charges are $0.20 according to merchandise. Listings are renewed routinely except differently terminated by means of guide termination.

For indexed pieces, no further list charges are charged to dealers who need to put the ones listings on their Etsy Development retailer (Etsy’s customized website online device), and dealers incur no list charges for Development-only listings. Not like usual listings, Development-only listings don’t expire. Etsy doesn’t fee dealers to edit listings. When listings promote, dealers incur transaction charges, that are deducted from the vendor’s steadiness (5% according to sale plus any supply and gift-wrapping fees).

Etsy dealers in just right status are eligible for Etsy Plus — a subscription that is helping Etsy dealers take their retail outlets and gross sales to new heights via offering their very own area identify and complex customization gear. It prices $10 USD/month and is deducted from the vendor’s steadiness per month.

Fee processing charges for on-line gross sales practice in case you use Etsy Bills (those charges range in response to checking account location). Dealers might also incur cost account forex conversion charges to transform from USD.

If you make a decision to make use of Etsy Development, your website is loose for the primary 30 days, adopted via a $15 USD/month subscription price — a lot more cost effective than the eBay similar.

eBay charges

Dealers on eBay will have to pay the platform’s per month and/or annual charges. Those charges range from vendor to vendor, relying at the quantity and form of listings they post, the selection of pieces they promote and any complex listings they acquire.

eBay’s charges can also be paid routinely or by means of one-time bills. Your eBay charges will range dramatically in case you’re an informal vendor or when you have an eBay retailer. Shops on eBay require a subscription. The costs for an eBay retailer subscription are as follows:

  • If paid per month:
    • Fundamental plan prices $27.95
    • Top class plan prices $74.95
    • Anchor plan prices $349.95
  • If paid once a year:
    • Fundamental plan prices $21.95
    • Top class plan prices $59.95
    • Anchor plan prices $299.95

Listings on eBay incur Insertion Charges (list price) and Ultimate Price Charges (share of ultimate sale) according to merchandise — that adjust in response to the vendor’s use of eBay (in the event that they do or don’t have an eBay retailer subscription). Alternatively, when you have an eBay retailer, you’ll benefit from as much as 200 0 insertion charges to your listings.

Promoting charges

Etsy’s and eBay’s promoting price buildings for his or her in-platform advert techniques are very distinct. The costs for Etsy’s in-platform promoting program, Etsy Advertisements, are reasonably usual — similar to Google AdWords and Fb. eBay’s promoting price construction is in response to a share type — person who Etsy just lately followed for its new exterior commercials program.


Identical to Fb commercials, Etsy’s promoting charges for its in-platform Etsy Advertisements are in response to a day by day price range set via the vendor — their most day by day spend. Etsy’s default minimal day by day price range is simply $1.00. Dealers are charged when commercials are clicked, and CPCs are calculated day by day and added to the cost account of the vendor on day after today — which means that Etsy advertisers are paying up entrance with none promises that their commercials will repay.

 etsy vs ebay

(Supply: Etsy)
In February of 2020, Etsy offered a brand new promoting provider known as Offsite Advertisements. It’s designed to be risk-free — Etsy customers get charged a share (12% if the seller makes over $10,000 USD in 365 days, 15% if underneath) solely after they make a sale. Those Offsite Advertisements are promoted solely out of doors of Etsy’s platform on Google, Fb, Instagram, Pinterest and Bing.


eBay’s promoting charges are selected via the vendor and in response to a share of the object’s sale value. Consequently, an eBay vendor is aware of precisely how a lot they’re going to pay to put it on the market and promote the object from the outset.

 etsy vs ebay

(Supply: eBay)
eBay commercials are decrease threat than vintage Etsy Advertisements, as the vendor will pay solely when the object sells on eBay. Etsy Advertisements, Etsy’s in-platform commercials, are charged according to click on without reference to whether or not the list sells. The eBay advert price is charged solely when a purchaser clicks on a promoted list and purchases it inside 30 days of the press. The associated fee is in response to the advert price that was once in impact on the time of the primary click on.

Dealer enjoy

Dealer enjoy is reasonably other on eBay vs. Etsy in the case of efficiency, gear and extra. A big distinction is eBay is a extra competitively structured platform whilst Etsy is extra communal.

Efficiency: Etsy

On Etsy, a vendor’s efficiency is much less crucial and isn’t as extremely scrutinized via the platform. Shoppers’ critiques subject maximum. Etsy Critiques permits patrons to price their reviews with Etsy purchases.

Dealers are participants of an intensive maker group on Etsy. It allows dealers to provide each and every different toughen and useful opinions via Etsy’s group boards. Etsy encourages dealers to apply their corporate insurance policies and provides steerage on tactics to toughen their promoting (like by means of just right advertising and marketing and promoting) however doesn’t price dealers.

You’ll learn this submit to learn to transform a most sensible vendor via scaling your Etsy industry.

Efficiency: eBay

Dealer efficiency issues a great deal on eBay. The extra onerous paintings you set into it, the extra you’ll be rewarded. Dealers must goal to create a pristine buyer enjoy and make a variety of gross sales in change for eBay’s stamp of approval — vendor ranges. Those ranges are like badges of honor that allow shoppers know they’re in just right palms — which in flip is helping the vendor make extra gross sales on eBay. Dealer ranges (like Most sensible Rated and Above Usual) let shoppers know that purchasing from the vendor will possibly be protected and stress-free.

To transform a Most sensible Rated Dealer, you’ll want to have an eBay account that’s been energetic for a minimum of 90 days; have no less than 100 transactions and $1,000 in gross sales with international and/or U.S. patrons during the last 365 days; conform to eBay’s promoting practices coverage; meet the necessities for transaction defect price, instances closed with out vendor answer and past due cargo price.

eBay’s vendor ranges aren’t the one seals of approval at the platform. eBay shoppers too can supply dealers with public comments by means of eBay comments rankings. Those rankings display possible shoppers what they are able to be expecting.

Dealer gear: Etsy

Etsy has a extra at ease group vibe in comparison to eBay. This manner makes it properly fitted to small companies. Dealers are inspired to assist each and every different be successful, and Etsy offers loose sensible recommendation to extend gross sales by means of the Etsy Dealer Manual. This virtual guide supplies recommendation and inspiration to Etsy dealers by means of articles on key subjects reminiscent of product images, pricing and getting discovered.

Along with the guide, Etsy group boards be offering dealers the chance to toughen each and every different immediately, proportion recommendation and supply pleasant opinions.

For the vendor at the move, the Etsy app is helping dealers organize their industry whilst out and about.

Dealer gear: eBay

eBay generally is a extremely aggressive market. Dealers are inspired to scale up, amplify their listings and thrive. To assist them do this, eBay gives the next skilled gear designed to assist dealers hit and surpass their targets:

  • Dealer Hub: A loose device that allows dealers to support and streamline their industry operations and building up gross sales.
  • Promoting Templates: Those reusable templates assist common eBay dealers create fine quality listings briefly and simply.
  • The eBay App: The app allows dealers to promote and paintings with eBay’s gear at the move comfortably.
  • Gross sales Stories: Those loose stories for dealers are designed to assist monitor your enterprise, perceive the primary drivers of your gross sales and information key industry selections.

In case you’re a newbie and this appears to be like overwhelming, don’t be concerned — take a look at this information to learn to get started your eBay adventure.

Etsy vs. eBay: Which is able to you select?

The place will you select? Will or not it’s an eBay retailer or an Etsy retailer?

Each eBay and Etsy are remarkable on-line marketplaces that would doubtlessly be a perfect have compatibility for your corporation. All of it is determined by what you plan to promote and who your possible shoppers are.

Whilst Etsy is indisputably a extra area of interest market properly fitted to smaller companies that promote home made, ingenious, creative, distinctive and antique merchandise, eBay can doubtlessly paintings for any vendor on account of its large achieve and huge variety of stock. We are hoping this cross-comparison is helping you to find the correct on-line market to promote merchandise.