• October 4, 2023

Hyundai reminds us learn how to pronounce its identify

What’s in a reputation? Fairly a little, in the event you’re Hyundai.

The corporate’s UK department has put a video on YouTube outlining the proper method to say its identify.

Whilst Australians and Brits incessantly name it ‘ Hee-un-day’ or ‘Hello-un-day’, and our North American buddies incessantly say ‘Hun-day’, it’s in fact ‘Hyoon-day’.

“Welcome to the first light of a brand new Hyundai,” says the blurb accompanying the video.

“2023 marks the first light of a brand new Hyundai in the United Kingdom. We’ve taken this chance to wreck the mold and embody a brand new bankruptcy for our vehicles and the corporate, together with converting the pronunciation of the logo in the United Kingdom to convey it in step with the worldwide organisation and our Korean heritage.”

UK automobile name Automobile Mag requested Hyundai’s control there concerning the new emblem marketing campaign, which kicked off on Boxing Day with the tagline: “‘If you happen to concept you knew our vehicles and learn how to say our identify, perhaps it’s time to assume once more”.

“Hyundai is a tender, cutting edge and revolutionary emblem which has reworked with nice velocity. We’re proudly Korean with actual persona and function,” stated managing director Ashley Andrew.

“… With this marketing campaign, we wish to inject somewhat humour and persona to our emblem which we are hoping will inspire extra other folks to be informed extra about Hyundai.”

Now, I simply wish to undo a long time of recurring mispronunciation…