SOTC Travel expands its presence in Tamil Nadu

David Beckam

Targets the growing travel demand of Trichy with a new franchise outlet in the heart of the city at Thillai Nagar.

TRICHY – SOTC Travel, a leading omnichannel travel and tourism company, recently inaugurated its new franchise outlet at Thillai Nagar. Having a strategic focus to tap into Trichy’s high potential market and expand the company’s footprint in Tamil Nadu, the Company’s new outlet is located at the heart of the city and also caters to the nearby city of Thanjavur.

Trichy features an upcoming source market for SOTC Travel in Tamil Nadu and caters to the growing demand from multigenerational families, millennial, couple, Gen S and business owners. With the pandemic putting a halt on international travel, customers are once again planning their long awaited holidays for the upcoming summer season. In the new normal, customers are seeking guidance and reassurance of holiday experts to navigate through the dynamic changes in travel and health protocols.

And hence to support and guide customers from Trichy, SOTC Travel’s expert holiday planners will provide the much needed assistance to customers and help plan the perfect holiday.

Additionally, to strengthen customer confidence in travel, SOTC’s safety commitment, “TravShield” – with only vaccinated staff and co-passengers among many other precautions, builds on its “Assured” travel safety protocols – developed in association with Apollo Clinics. TravShield & Assured together, ensure best in class safety and protection for travellers in the post Covid era, covering every distribution, delivery and partner touch point in the travel ecosystem.

SOTC Travel’s internal survey highlights insightful travel trends from Trichy. A significant 65% of its customers are keen to take a summer holiday and to cater to the strong pent-up demand, SOTC Travel has introduced an array of special offers like Buy One Get One – Companion Free, air-inclusive holidays, The World is Open Holiday Sale – Child stays free on Group Holidays; ready to book and customized air-inclusive holidays with Air Arabia and Vistara Getaways. Customers are also displaying growing interest for group holidays, eclectic stays, experiential holidays, domestic cruises and biking trips. Catering to its vegetarian customers, the Company has also introduced dedicated vegetarian tours to select destinations in India. Long haul destinations driving demand from Trichy include Europe’s Switzerland, France, Italy and Austria; United Kingdom, USA (for visa holding customers), Australia, Mauritius, Turkey and Egypt; equally short haul favourites include Maldives, Dubai – Abu Dhabi, Singapore, Thailand and Nepal.

Domestic summer favourite locales are Kashmir, Himachal Pradesh, Uttarakhand and the North East – the Seven Sisters and Sikkim. SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including: International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.

Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “Trichy is strongly emerging as a viable source market for SOTC. Tamil Nadu contributes a significant 30% to our overall SOTC holiday business and customers from Trichy have displayed over 2x growth in demand since the pandemic. To inspire the discerning travellers of Trichy take their much needed holiday, our new outlet in the heart of the city at Thillai Nagar was chosen to leverage its significant catchment across multigenerational families, millennial, couple, Gen S and business owners. Our data indicates customers from Trichy prefer group holidays and so, we have introduced a host of special offers and products that are dedicated to cater to this market and its travellers.”

He added, “We are delighted to associate with Mr. Bala as our franchise partner for our new outlet at Trichy. Being a travel enthusiast and having an extensive network in the region, he will assist SOTC to further strengthen our presence in this growing market and thereby assist our customers plan a perfect holiday. We extend a warm welcome to our customers and our in-store experts look forward to co-curate and plan a memorable holiday for the upcoming summers.

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